Facebook is the most popular social networking site in the world with over 1.13 billion daily users. With this, it is rather unsurprising that this platform has become a preferred option for digital marketers who are aiming to explore the advantages of targeted Facebook ad creation.
Although the targeting options presented by Facebook can make it much easier for marketers to get their advertisements and marketing messages across their target market, it is still up to them to persuade these relevant people. In order to reach these people and entice them into availing certain products and services, it is highly important to pay attention even to the smallest details.
One of these tiny details is the headline. While it seems like a small component of your Facebook ad, it cannot be denied that it is one of the many factors that can significantly impact consumers’ decision to take action.
Since the headline sets the tone and expectation of potential customers, it must be memorable, attention-grabbing, and crystal clear. If you want to learn how to craft Facebook ad headlines that pop, continue reading and learn from the tips and strategies that will be discussed.
Below is a sample of our previous post that we can use as an example and for dissection;
Now, let’s get started, here are some pointers to remember:
1. Make your headline customized.
One thing that consumers love is a headline that is personal and engaging. In order to achieve this, you have to make the effort of customizing your headline. Located below the featured image in your Facebook ad, your headline is something that consumers will read to understand what you’re offering. However, aside from making it customized, you should also offer a good reason or emphasize a specific advantage that they will enjoy by availing your services or products.
2. Make your headlines clear.
Every minute, millions of posts are published on Facebook. Hence, if you want to get noticed, you should make sure that the headline of your Facebook ad is crystal clear. To be able to write with great clarity, you should:
- Know what exactly you want to say.
- Have a clear idea of who you’re talking to or to whom the message is addressed.
- Use simple words instead of long complex words or jargon.
- Make a sentence outline.
- Make the headline concise.
A good headline is one that is short and to the point. For optimum engagement, it is recommended that your Facebook ad headline is between 25 to 40 characters long. With this, you should write the headline that is value-oriented and can be easily comprehensible—no fluff.
3. Ask a question.
Writing your headline in the form of a question does not only catch your target market’s attention but also urges these people to obtain the answer.
According to research studies, headlines that are constructed in the form of a question get 150% more clicks compared to declarative statements used as a headline. Furthermore, it would be much more effective if the question that you will ask in the headline has the word “you”.
So basically, if you are aware of the questions that your potential customers are asking, you can use those questions to boost engagement.
4. Outline the benefits or main benefit of your offerings.
Probably one of the most effective strategies is to present an advantage and show your targets how exactly they will benefit from availing your offerings. Although it is also important to let your potential buyers know the features or your products or services, outlining the main benefit of purchasing your offerings is a much better way to drive clicks and improve conversions.
5. Make a command.
According to studies, giving a command in your ad headline can inspire interest, especially if you use strong verbs.
To employ this technique on your Facebook ads, simply begin by communicating the action that you want people to take in a straightforward manner. To give them a better understanding or to paint the bigger picture, you can then leverage other aspects of the advertisement such as the description and featured image.
What’s great about this approach is that you will be able to come up with a Facebook ad that is actionable, to the point, clear, and engaging.
6. Trigger their curiosity.
Inspire curiosity to get people to engage with your Facebook ad. By doing this you will make them realize a gap in their knowledge and prompt them to fill in that gap and learn more by taking action on your advertisement.
Although you would want to tease your target market with your content and inspire interest, be careful not to overdo it. Otherwise, it will read like a click bait, and this type of headlines suck.
In fact, to serve their active users better, Facebook makes continuous efforts to reduce click baits in people’s News Feed. They constantly update their algorithm to provide only the most relevant and high-value content. So never go down that road of writing click baits just to drive engagement.
Always remember that you always have to put much thought on your headline, as much as you would in writing the copy itself. No matter how awesome your copy is, if you use a poor headline that doesn’t convince your target market, your efforts will be useless. Trust me, there is a good chance that your copy won’t even be read.
At first, writing attractive headlines can be a challenging task, especially if you are not really into writing. However, by following the techniques shared in this article, you will surely be able to accomplish this task more easily.
On the other hand, if you want to make things much more convenient, you may also hire an experienced digital marketer who can assist you in creating copy and advertisements not only for Facebook but for other social networking sites and channels as well. At Infinit3solutions, the members of our digital marketing team are updated in the latest trends in social media marketing, as well as other forms of marketing such as email marketing.
So if you want to gain access to specialized digital marketing skills at a fraction of the regular cost, don’t hesitate to contact us and let us help you grow your business today!
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