It is no secret that Facebook is one of the most widely used social networking platform in the world. Because of its massive international user base, businesses include Facebook in their online marketing strategy online marketing strategy.
However, not all entrepreneurs and marketers achieve their desired results from their marketing campaigns. In this article, we will discuss the basic components of Facebook marketing and the most effective practices that will help you achieve positive ROI.
Optimizing your Facebook Page to Have a Wider Reach
Your Facebook marketing journey starts with your Facebook page. When creating a dedicated Facebook page for your business, keep in mind that what you want to achieve is to rank high not only in the platform’s search results but also in Google and other search engines Google and other search engines. By accomplishing this, your clients and potential customers will be able to find you easily. Below are some proven and tested strategies for optimizing your Facebook page and making visitors actually ‘like’ you.
Use a vanity URL (www.facebook.com/yourbusinessname)
Your Facebook page will be assigned with a URL composed of random numbers, but you can change it into whatever you want if you have at least 25 likes. To have a greater reach, it is recommended to use your business name so your customers and prospects will be able to easily find you through search engines and Facebook search.
Set the right category for your business
This is pretty much self-explanatory. Improperly setting the category for your business can be an issue especially if you want to appear in the Facebook Graph Search. In addition, it will create confusion on the part of your customers and prospects and will affect your credibility and image.
Include keywords, the link of your official website, and other valuable information in the About section
Make sure that the About section of your page clearly explains what your business is all about and includes relevant keywords to make your brand more visible. Also, by adding your official website’s URL, you will be able to drive traffic to your site.
Upload high-quality profile pictures and cover photos
Your cover and profile pictures are what your page visitors will first see when they view your page. Hence, it is important to make sure that these are of high quality and accurately reflects your brand. The size of your page’s profile pic should be 160×160 pixels, while the cover photo’s size requirement is 851×315 pixels.
Optimize your pinned post
Facebook will allow you to pin one post, which will appear on top of your page. You can use this pinned post to your advantage by making sure that it is unique, engaging, and attention-grabbing. Once you successfully achieve that, you will get more people to Like your page on their first visit.
Making your Facebook Posts More Visible
Some page owners complain that their subscribers don’t actually see their posts. The reason behind this is that algorithm of Facebook is intended to show the most relevant content, and relevancy is determined by various factors such as the popularity of the posts, how the user interacted with the previous posts of the page, as well as the kind of posts being published and shared. So the more popular the post is, the higher the chance that it will appear on the newsfeeds of users. Here are some useful tips to make your posts more visible to your fans:
Post videos as this is the type of content that receives a high level of organic reach.
Use the Insights feature of your page to know which type of content and topics get the most engagement from your target audience. Through Insights, you can also find out the optimum frequency, days, and times to post content on your Facebook page.
Use pictures to grab attention instead of just posting in plain text format.
Share interesting and useful industry-relevant information to provide value to your target audience instead of just promoting your products and services.
Create and Join Facebook Groups
Aside from creating a Facebook page for your business, you should also create and join relevant Facebook groups to be able to connect your target market. However, it is important to note that you should not only use these groups to promote your products and services.
You must also participate in the discussions and provide useful insights, strategies, and tips to other members. By genuinely engaging with your target market in a more personal way, they will be able to relate and see you as an authority in your industry. Once you manage to gain their trust and confidence, you will surely be able to get more leads, higher traffic, better brand awareness, and stronger customer loyalty.
Use the Different Paid Options that Facebook Offers
Sure, you can get likes, shares, and comments by not spending a single cent. However, if you want to widen your reach and increase likes and engagement, you can supplement your organic strategy with Facebook’s paid options. Here are the various options:
Boost your posts
By boosting a specific post, you will be able to extend its reach and improve that post visibility in the newsfeeds of other users. You can adjust various targeting options such as age, location, interests, and gender.
Use Promoted Posts option
You can access this through the Facebook Ads Manager. To start, visit Ad Creator and choose Boost your posts. Although this is similar to boosting your posts, this allows you to adjust and choose from more targeting and budgeting options.
Create Facebook Ads
Instead of just promoting a single post by boosting it, you can also promote your page, entice your target market to claim an offer, and send users to your official business website. To create an advertisement, you have to set a campaign objective, budgeting, and targeting options, as well as a video, link, or image for the ad. Furthermore, you can also choose the placement of the ads—it can be placed on mobile newsfeed, desktop newsfeed, and desktop right column.
Facebook is an extremely powerful and flexible social media platform that marketers and business owners should never disregard. It is a great way to connect with your target market, boost your website’s traffic, strengthen your brand, get more leads, and promote customer loyalty.
By knowing all its features and implementing the best practices detailed in this article, you will be able to enjoy all the benefits that this social network has to offer. However, learning everything about Facebook marketing and experimenting with various strategies to know which one works best for your business can be a tedious and time-consuming endeavor.
If you want to keep up with the race, an alternative approach is to hire a digital marketer who has expertise in social media marketing. Infinit3solutions has an exceptional team of digital marketing professionals who can help you develop and implement Facebook marketing campaigns that can drive business growth.
Let us help you achieve business success! Contact us today for more information.
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