As the competition in the global business landscape tightens, having a website and articles with a bunch of SEO keywords is not enough to maintain a competitive advantage against rivals. Nowadays, marketers need to come up with creative and innovative strategies to attract consumers’ attention and encourage them to make a purchase decision.
One of the leading marketing trends of today involves the use of videos. Since some people find it easier to digest visual content, and because it is far more convenient and engaging for some to watch a video instead of reading an article, this proves to be an effective marketing strategy when done properly.
However, not all attempts turn out successful. So if you want to make kickass videos that will surely take the internet by storm, read this post discussing various tips on how to make kickass videos for your next marketing campaign.
Ensure that your videos reflect your unique brand personality
With tons of other companies that provide the same offerings as yours, how can you stand out and grab the largest market share? The simplest thing that you can do is to showcase your unique brand personality in a relatable manner so it will resonate with your target market.
How to make kickass videos that reflect your unique brand personality? You need to set a definite brand personality and message that you want to convey, as well as know your target audience thoroughly. Learning these factors will help you conceptualize and develop video content that communicates a clear message in a language that your target market understands. Once you successfully connect with them, it will be easier to convert them into qualified leads and into actual sales later on.
You should also implement your branding (where applicable) in terms of the visuals or creative aspect of your videos. In addition, for videos that require an actual person talking in front of the camera, make sure that the star of your video is charismatic enough and can accurately represent your brand (consider the look or feel, style of delivery, tone, etc.). You don’t necessarily have to hire a talent to star in your videos; you can do it yourself or your business partner.
Show your expertise in the field
Showing that you know what you’re doing by explaining things in an easy-to-understand manner can help you gain the trust of your target market. By positioning yourself as an expert in the industry, you will be able to make your audience pay attention. And remember, don’t just throw in a bunch of information (or worse, jargon) at your viewers to prove that you are extremely knowledgeable in your field.
The best way on how to make kickass videos while showcasing your proficiency is by demonstrating how to solve a problem that is, of course, relevant to your industry. Helping them out for free through tutorials, explainer videos, and by sharing strategies or tips will promote engagement more effectively than a promotional video.
Don’t go too fast, but don’t over-explain. Furthermore, you can also take advantage of the description section, captions, and video annotations to clarify things. Finally, respond to the comments and follow-up questions of your viewers to show that you are accommodating and reliable.
How to make kickass videos? Tell an engaging story
Yet another effective video content strategy is to send out your brand message through an engaging story that prompts an action or triggers an emotion. You don’t always have to go all technical—you can also create something that is relatable and has a lasting impact because it inspires, stirs memories and feelings, or simply entertains.
You can either present all parts of the story (introduction, conflict, climax, resolution) in a single video, or you may also build up suspense and break it down into a series of shorter videos.
Use your creative juices.
Now is the perfect time to display your creativity! Keep your creative juices flowing not only during the development of the visual aspect of your video but also when deciding on the concept and writing the script.
Carefully strategize and think outside the box. If you can’t keep ideas coming, you can also check out other videos just to get an idea or stimulate your thoughts. However, it is not advisable to just reproduce or duplicate what has already been done. Come up with your own fresh ideas or give existing ones a twist.
Give it an eye-catching title with keywords.
To make your videos visible to your target audience, you need to incorporate relevant keywords in your title. However, you need to keep in mind that you’re not just writing the title for search engines.
In the end, viewers are still the ones who will decide on whether they would click on your video to watch it or just skip it. Hence, don’t just put together keywords making the title nonsensical.
An awesome video deserves an awesome title. So think of something that will grab viewers’ attention. You need to strike a balance between giving them an idea of what they should expect to watch or obtain from your video while keeping them intrigued and interested. Make sure that you give them the impression that your video is not just like any other relevant video that they have seen (and ensure that it is actually unique).
Creating videos as part of your marketing plan is a great idea, but it is important to note that this takes a lot of skill, patience, and creativity to work as expected. While how to make kickass videos is not an impossible task, you should be well-prepared to invest your time and hard work if you are planning to do the whole process on your own. From conceptualization and development of storyboards to recording and editing to distribution and promotion, all stages are equally important and require your full attention and dedication.
However, chances are high that most entrepreneurs already have their hands full and cannot afford to add this to the tasks that they juggle. If you are in need of professional assistance, our expert digital marketers at Infinit3solutions are more than willing to help you develop and promote video content that will spice up your marketing strategy.
Contact us today for more information on how we can turbocharge your business!