A person is exposed to at least 5000 advertisements in a day. If we take this into account, of course, we want our ads to stand out, be a bit memorable or, simply just convey the message properly. In a marketing perspective, all the advertisements made projects an image to consumers on how a company presents themselves. A professional-looking poster means the company means business, right?
Fortunately, since there are a lot of resources online, you can create an ad in a few minutes. Even if you do not have a background in graphic design, we can show you some tips on how to build ads like a pro by infusing graphic arts and marketing point of view, simplified just for you!
Below is a sample of an ad I have created. In the eyes of our creative lead, this ad still has room for improvement but, it follows the basic rule of graphic design and marketing which makes it look a bit sharp. Read on to find out the tips and hacks that you need.
1. Do not forget your logo
A logo is literally the company or an organization’s ID. For marketing, it is vital for customers and your target audience to recognize your brand. If you want to be instantly recognizable and memorable, then do not forget your logo.
2. Follow a color scheme
An easy rule to live by is to have 2 – 3 colors maximum in an ad so it does not look heavy for the eyes. For starters, it is better to choose a color that matches the company logo or a color scheme similar to your logo. In our case, for branding purposes, we stick to our yellow, black and white color scheme.
3. Watch space, proportion, and alignment
We truly understand that the ad needs to be as informative as possible. But, cramming pictures and texts in an already limited space is not a good idea. You do not need a graphic artist’s eye to figure out when it looks crowded. To solve this, you can play with the proportion of the texts, picture, and logo. Remember to always scale (those broken lines that appear when you adjust the photo) from the corners and maintain shift scale when adjusting. Do not scale from top or bottom as it throws the proportion of the material away and makes it look uneven and flat.
4. Limit your font but do not be scared to play it bold
There are so many fonts to choose from that it is easy to get carried away! However, if you place multiple fonts, it makes the ad difficult to read. Our suggestion is to choose a font that is easy on the eyes, and stick to 1 or 2 fonts. For emphasis, you can change the size or highlights (bold or italicized) instead.
5. Use pictures
A picture is worth a thousand words. Select a photo which can help to convey your message in a more effective way. Like in my example, I have selected a photo that highlights an advantage of working for day shift accounts. To fix color issues, you can easily do it by increasing or decreasing the saturation so photo pops out.
6. Do not under-estimate the power of transparency or white background
Sometimes, a light, semi-transparent background can make your text pop out without disrupting the overall slide, advert or billboard. White, on the other hand, makes reading more relaxing for it is easy on the eyes. Just do not forget to put your logo in the ad, of course!
7. Keep on learning
There are a lot of websites these days in which you can design advertising materials with a little help here and there. My favorite is Canva for they also offer tutorials and blog posts for continuous improvement. Once you get comfortable, you can start learning Adobe Illustrator (not Photoshop) for a more flexible design options.
If you need tips on how to get hired, or just to check our previous posts, check out here.
Feature image credit: <a href=”http://www.flickr.com/photos/30754096@N07/4216273918″>TUL – Techno Urban Lighting</a> via <a href=”http://photopin.com”>photopin</a> <a href=”https://creativecommons.org/licenses/by/2.0/”>(license)</a>
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