Blogging is a crucial aspect of content marketing. It is an effective way to expand your reach, position yourself as an industry authority, generate leads, and drive more traffic to your official website. While it is fairly simple to create a blog, especially with the various user-friendly blogging platforms that we have today, it is still challenging to establish a successful blog with huge amounts of traffic. In this article, we will discuss how to increase your blog traffic.
Employ SEO tactics to increase your blog topic
Devising and implementing search engine optimization strategies are effective ways to increase your blog traffic because SEO is what allows your content to be seen. However, it is important to keep in mind that you are not only writing for search engines; thus, your focus should still be on providing value to your readers.s
It is easy to set up SEO for your blog, especially if you are using platforms such as WordPress and Joomla. If you need some SEO strategies and tips, you may find this article useful.
Stay active in online communities where your target audience hangs out
It is important to do your own research to find out where your target market hangs out in order for you to target your messages on those channels. With today’s technologies, it is fairly easy to figure out where a huge chunk of your target market can be found online. Perhaps, you may already know a number of forums, social media communities, Q&A sites, and blogs where industry-relevant topics are being discussed.
Sharing your posts on social networking sites
Social networking sites such as Facebook, Twitter, and Google+ have millions of active users. By sharing your blog posts on these platforms, you will be able to have the opportunity to reach more people. Despite this, you shouldn’t expect that simply distributing your content on these sites will automatically get you more traffic. You should also take the time to study these sites to create and implement a sound strategy.
For this approach to work, you should also have an established account on these platforms. Make sure that your profiles are properly filled out, and that you stay active by posting updates, photos, and sharing relevant content. Moreover, you also need to connect with other users and participate in the community.
Joining and participating in online forums
Once you have successfully identified relevant forums where your target consumers spend their time, you can start by creating an account and staying active in these online communities. However, it is important to note that you shouldn’t immediately jump in and start sharing your own content. Doing so may give the impression that you are a spammer.
So spend some time reading what other members of the community have written and got a good feel of what’s appropriate to say or share. By following the community’s rules and participating in discussions, you will be able to eventually position yourself as a reliable source of information in your field. Once you have achieved this reputation, this is the best time to start promoting your blog to increase your blog traffic while still being helpful and providing value.
Participating in Q&A sites
Nowadays, people largely rely on the internet to find answers to their questions. Because of this, many Q&A sites have been established. Some of the most popular Q&A websites include Yahoo! Answers, Quora, Answers.com, and StackExchange. If you want to take advantage of these sites, you need to find industry-relevant questions which get high visibility and those wherein the responses have been thin. Once you find these types of questions, provide a valuable answer and include a link to your blog post that further discusses the topic. If people liked your answer, chances are high that they will also be interested to read your content.
Use Google Analytics and monitor the results you get
It is recommended for bloggers to install Google Analytics in order to determine where the traffic is coming from and modify the strategy to increase your blog traffic. Through this free tool, you will be able to gain useful insights such as which sources contribute quality traffic and what other people might be saying about your content or business when they link over.
Of course, what you should be doing is to focus on writing blog content that drives higher quality traffic to repeat the success. By installing analytics, you will be able to know what you’re doing right and where you have a greater opportunity.
Reference your previous blog posts and those of others
By linking to your previous blog posts that are relevant and may be helpful to your readers, you’re not only driving more traffic to your other content but are also giving search engines a good signal about these other posts that you linked to (check out the blue highlight in the photo above). On the other hand, by linking to the content of others, you will have the chance to establish new friendly relationships with the owners of the blogs or sites you referenced. If you’re lucky, they may also link to your content and you will get more traffic from their audience.
Make sure that your blog has a great design
When people visit your blog, the first thing that they will notice is the “feel” of your blog from a design and user experience perspective. Blogs with boring designs and those which don’t look professional will be less trusted, visited, and shared. On the other hand, blogs with powerful and visually stunning designs reflect quality and professionalism; thus, these blog sites are more likely to obtain higher traffic.
No matter how awesome your content is, it wouldn’t be beneficial for your business if your blog doesn’t have a significant amount of traffic. Although every business is unique, you can use this article as a guide for creating a strategy to increase your blog traffic. If you need assistance from digital marketing and SEO experts, don’t hesitate to get in touch with Infinit3solutions. What makes us different from other companies is that we don’t apply a one-size-fits-all approach, but rather devise and implement tailored services.