Running your own business entails a lot of expenses, especially during the first crucial months or years of operation. However, this should not be a reason for you to disregard the marketing aspect of your business. Effective Marketing Ideas is extremely important; it is integral in acquiring new clients and keeping existing ones. In this article, we will share three marketing ideas that involve minimal costs.
We’ve recently discussed on how to create the best marketing plan. Today, we are giving you low-cost and effective marketing ideas to help you out.
Establish Strong Branding
Clients love doing business with credible companies. To accomplish a certain degree of trustworthiness, it is important to make sure that your business has strong branding. Your target market will see your company as authentic if you convey a clear and consistent message in all your marketing efforts. Let them know that you are an expert in the industry, and make them understand what sets you apart from your rivals. Once you successfully accomplish this, your conversion rates will definitely go up.
Publish Awesome Content
In the digital marketing world, content is king and it is the cornerstone of every marketing effort. For a content marketing strategy to work and one of the very effective marketing ideas, it is extremely important to ensure that your content is unique, SEO-friendly, and provides value to your target market. This is one of the cost-effective ways to market your business because you can definitely do it yourself. However, if writing is not one of your strengths, you can also hire content marketing professionals who can help you write kick-ass articles that can effectively convey your message. There are numerous freelancing websites and outsourcing companies where you can employ experienced and versatile writers at a fraction of the regular cost.
One of the things that you should prioritize in your content marketing strategy is your website—your own space on the crowded internet. By furnishing your business with the high-quality content, you will be able to establish your company as an expert in your field, gain more traffic, and eventually improve sales.
Aside from keeping the content on your website fresh, it will also help if you create blogs and regularly maintain them. Some content ideas that you should consider include list-type articles, as well as tips and tutorials.
When we say content, it is not limited to articles, web content, and promotional pieces. It also includes videos and infographics. In fact, a significant percentage of people prefer these compared to articles due to the visual nature of these powerful marketing tools. When creating storyboards for these types of content, make sure that they are not only informative but are also engaging. Successfully developing high-quality content will not only entice potential customers to avail your services or products but will also strengthen your brand and promote brand loyalty.
Furthermore, another reason why content is a great marketing tool is that you can repurpose your old content into other forms. For instance, you can compile your articles into an ebook, or your webinar into tutorial vids. There is a good chance that a lot of your prospects have never seen your old content; so recycling some while making some improvements will provide fresh content for a huge segment of your target market.
Stay active on social media and bookmarking sites
As mentioned earlier, content is king. However, without proper promotion and distribution, a great content will be useless. Hence, it is recommended to create official social media accounts and pages for your business where you could post your content. Make sure that you won’t miss out by participating in popular social media platforms, such as Facebook, YouTube, Google+, Twitter, Pinterest, Instagram, and LinkedIn. Because these websites have a massive user base, you will have the opportunity to reach out to more potential customers.
However, to be able to do so, you need to implement proper strategies. One of the first things that you should do is to regularly update your accounts. You can post company or product updates, share content that you developed, or even share interesting and relevant content created by others which may engage your target audience. Furthermore, a good way to further engage your audience is by replying to their comments on your posts.
Additionally, you could join relevant groups and participate in discussions in order to expand your network and have a greater reach. If you are willing to spend a few bucks for a wider reach, consider paying for paid advertisements on these social media sites.
Sometimes, it is through these platforms where clients connect with your company to inquire or raise some concerns. With this, it is necessary for you to stay active on these websites and respond to questions or address complaints as soon as you can.
Aside from social media sites, you should also share your content on bookmarking sites such as Reddit and StumbleUpon. These websites also have a wide variety of users and you can share your content under specific categories to reach your target market.
Create email marketing campaigns
Email marketing is not only an inexpensive, but it is also highly flexible and measurable. By devising and implementing sound email marketing campaigns, you will be able to drive traffic to your business website and tap into a wider audience.
Furthermore, this is a good way to stay in touch with your existing and potential clients. Aside from promoting your products and services outright, you could also use email marketing as an opportunity to offer value to your target market by sharing relevant high-quality content in the form of newsletters. Doing so will not only attract prospects as they perceive you as a credible expert but will also make your clients love you more and encourage repeat buying behavior.
When developing an email marketing campaign, carefully think of your objectives and make sure that your message reflects your brand and is conveyed clearly. Only share information that your target market will find beneficial and avoid sending too many emails or spamming; or else, people will immediately unsubscribe.
Use Google AdWords for PPC Marketing
Regardless of the size of your business, Google AdWords proves to be a useful tool in generating more leads. If you have a new business or are interested in enticing new customers to avail your offerings, you may want to try out Pay Per Click (PPC) marketing through AdWords. As the name suggests, PPC only charges you when a user clicks on your advertisement and visits your specified landing page or website.
By registering for a free Google AdWords account, you can adjust your budget, select your target regions (it doesn’t matter if you want to advertise globally or locally), and choose the keywords or key phrases that you want to utilize.
Host Free Webinars for effective marketing ideas
Yet another effective marketing idea of getting your message across millions of prospects is by hosting free webinars. By doing a simple internet search, you can easily find applications that will allow you to broadcast live webinars for free.
A lot of people prefer watching videos instead of reading a text. Hence, if you can give them valuable information or training in video form, many will grab the opportunity especially if it is free of charge and they only need to input their name and contact details. If you make this a regular event, you will gain more followers and eventually more leads.
Aside from that, you can also take advantage of your webinars to promote your website, downloadable white papers, eBooks, or other content, and encourage them to subscribe to your newsletter. By doing so, you’re pushing them another step closer to the buying process.
Furthermore, it is recommended to record your webinars so people who failed to attend can still access them. Also, in this way, you can use these webinars in the future and still gain leads from them.
Marketing is an indispensable part of any business, no matter how big or small. The effective marketing ideas mentioned above are just some of the most cost-effective, yet effective ones. While you can perform these marketing initiatives yourself, it is important to note that they may be time-consuming and may require specialized skills.
If you don’t have the bandwidth or the skills to do this by yourself efficiently, it is recommended to hire a professional with thorough knowledge and skills to do the heavy lifting for you. At Infinit3solutions, our team of expert digital marketers can provide customized solutions at competitive rates.
To learn more about our services and how we can help your business grow, feel free to contact us today and let us discuss your project!