Copywriting can be challenging, especially if you don’t have a natural skill or haven’t had the chance to hone it. In the digital marketing world, writing an engaging and persuasive sales copy is a crucial skill that should be developed. In this article, we will share some basic yet effective tips that will help you create a sales copy that can effectively sell your products and services. Below are some of the proven and tested marketing copywriting strategies:
Take the time to thoroughly understand your target market.
Of course, you wouldn’t be able to write a persuasive sales copy unless you have a good understanding of who you are writing it for. You need to know what your target market needs, the behaviour of these consumers, as well as how they think. To know these things, make sure that you do your homework and conduct your own research. Doing so will not only help you entice them with your copy, but will also allow you to serve them much better.
Emphasize the strongest benefit that consumers will enjoy by availing your products and services.
In the advertising landscape, it is the benefits of the product or service which sell. With this, it is important to put great emphasis on what good will your offerings bring to your target market. Of course, when highlighting the benefits of your products or services, you will also have to discuss the unique features that deliver these advantages.
Provide details on what buyers will get when they avail your offerings.
By describing what buyers will actually get and how exactly will your product positively affect their lives will make your offerings difficult to ignore. It is recommended to explain in detail what consumers will obtain and allow them to visualize and digest the information you provided. However, it is also important to note that you shouldn’t overdo it and leave some room for their own imagination.
Support it with facts and other types of proof.
Once you manage to attract your target market’s attention, the next step is to support your sales copy with facts. Consumers nowadays won’t simply believe every advertisement that they see—they need proof and giving them relevant facts and figures is an effective way to give them that. Aside from statistics and hard facts, you can also present some awards or real testimonials from previous clients to boost your credibility.
Explain what they will lose when they don’t avail your offerings.
As much as people want to enjoy benefits, they also want to avoid discomfort, problems, and other negative things. With this, it is also recommended to tell them what they will lose or what are the drawbacks of not availing your products or services.
Encourage them to act quickly.
You can build urgency and encourage your target market to act fast by giving your special offer only for a limited time. By doing this, interested buyers will be afraid that the offer will end soon, and this gives them a reason to act immediately and avail it while they still can. It is proven that building urgency improves response rates; thus, this strategy should be properly integrated into your sales copy and other promotional materials.
In relation to the above, your sales copy must prompt consumers to take action. For print or direct mail advertisements, you can incorporate a coupon that buyers can cut out and keep it for later use. On the other hand, if you are doing a sales copy for online use, you can also use an image of a coupon to serve as a visual cue for your target market. However, the difference is that if you are working online, what really prompts action is a link that interested buyers can click on. You can redirect them to another web page, landing page, or at different points in your content or email.
Create an engaging call-to-action.
A sales copy is not complete without an attractive call-to-action. It is highly recommended to tell your audience what exactly they should do next. If you don’t outline the specific action/s that they should make, chances are high that they will not be converted into actual sales. No matter how great your sales copy is, it would be useless if you fail to provide a clear next step for your readers and potential clients. Therefore, it is advisable to keep your call-to-action simple and straightforward,
The language that you use for your sales copy must be simple and should sound natural.
There is no reason why you should try to impress your target market by using complex terms and jargon. It would be much better if you just write in a simple and easy-to-understand manner in order to ensure that your audience accurately understands you and what you offer. Always use the language that your potential clients use and are comfortable with so you will get a favourable response.
Your advertisement must be able to stand on its own.
In order for your advertisements to stand independently, they must be comprehensive enough. It is unwise to assume that your target audience has already seen one of your advertisements in a series. Even if you are sending sales copy that is followed by another email or promotional piece, you have to ensure that all vital pieces of information are integrated into both of them because you can’t just expect them to remember everything you said in the first one. You don’t have to reiterate everything—only the major points will do.
The tips and strategies provided in this article are just some of the most common best practices in writing a persuasive sales copy. Always remember that each situation is unique and you should know how to tweak your strategy every now and then to address your current needs. If you find it difficult to create an enticing sales copy that attracts your target market, you can always seek the help of experts.
At Infinit3solutions, we have a team of copywriters who can help you produce beautifully crafted copy that accurately represents your brand and drives higher sales. Get in touch with us now and let us help you drive those sales numbers up!