What is Pay-Per-Click? SEM and PPC for Beginners
Digital marketing is a broad field that comprises of various marketing processes and promotional strategies implemented via digital channels to reach consumers, establish online presence and branding, as well as promote a company’s products or services. Under digital...
7 LinkedIn Tips for Sales Prospecting
LinkedIn is one of the most powerful social media platforms that digital marketers use to find new potential clients. It is common for salespeople to manage their own profile on LinkedIn, which they use to research about the prospect before emailing or calling them,...
Lead Generation Techniques for Mobile Marketing
Modern lead generation techniques are pretty straightforward. Most involve creating content for a specific offer, putting that content on a landing page which contains a form that requires interested individuals to supply their personal information, and then promoting...
