Digital marketing is a broad field that comprises of various marketing processes and promotional strategies implemented via digital channels to reach consumers, establish online presence and branding, as well as promote a company’s products or services. Under digital...
LinkedIn is one of the most powerful social media platforms that digital marketers use to find new potential clients. It is common for salespeople to manage their own profile on LinkedIn, which they use to research about the prospect before emailing or calling them,...
Modern lead generation techniques are pretty straightforward. Most involve creating content for a specific offer, putting that content on a landing page which contains a form that requires interested individuals to supply their personal information, and then promoting...
After working hard to entice and retain customers, the best thing to do next is to maximize your efforts through upselling. But what is upselling? To understand the meaning of this sales step in the simplest form, think of fast food restaurants. For example, when you...
Email marketing is an indispensable part of the marketing process. As the term suggests, it involves communicating your brand message and promotions through the use of emails. However, this is not as easy as it may seem. One of the most common challenges that...
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